I just watched a TED talk about how giving yourself too many choices (overload) kills your creativity and even causes you to make bad decisions!
And if you offer too many options to your customers, statistics show they will freeze up and choose nothing.
Bottom line… Cramming too much into a small space actually causes “overload” and procrastination.
First, lets make this personal for you.
When is the last time you walked away from buying something because you had too many choices to consider? For me, it was when I was buying wine at a winery. Looking at the rows & rows of different types of wines was overwhelming & immediate overload!
Now, when do you feel Overload & Procrastination with lampworking?
Do you get overload when you try to pick something to make in glass? There’s so many choices & directions in lampworking! Sculptural, encasing, boro, silver glass, murrinis, different COE glasses, 100’s of techniques, the list goes on & on! And they are ALL so tantalizing!
For those of you who have my tutorials, that’s why I give you all those exercises and my step by step training… to help you hone in on what speaks to you and learn the foundations of lampworking. My Tutorials help you prevent overload & procrastination.
Learn the basics!
Fluttering around trying this and that will NOT progress you towards your best artwork. It will make you unfocused, frustrated & master nothing!
And what about your customers (if you sell your own art)?
According to Ted Talk speaker, Shenna Iyengar, your customer will get overwhelmed with “choice overload”, and simply walk away rather than deciding what to buy.
Do you have lookers flock to your art, love looking, but then leave without buying?
Are they just unable to make up their minds, and say they will come back later? Do they ever come back?
Put yourself in their shoes.
Think about how you feel when you’re overwhelmed… Is it a relief to escape a “choice overload”?
Do you put off making a decision until you get a little breathing room?
Doesn’t that “breathing room” really mean getting rid of some of the options?
How can you create “breathing room” for your overwhelmed lookers?
Watch the TED talk below to get some fabulous answers!
Sheena offers some wonderful solutions to overload…
What are your thoughts about showing less to boost sales?
How can you categorize your work to make it easier to look at?
~Patsy
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